Why do films target specific audiences?
- To generate maximum revenue (its no good having a film with a teenage subject matter with a 18 rating).
- To appeal to the biggest audience possible (often mass market).
How do they do it?
- Themes and issues that are raised (eg characters identities).
- Methods of advertising and marketig (place and type).
- The rating/certificate they intend to gain.
Our audience is 15 - early 20 year olds. This is partly because of what would happen in the whole film would earn the rating of 15. The context is also key, the opening is highly reliant on new technologies, which relates to our target audience and is something they are interested in. Also the thriller genre as a whole is aimed at this sort of age range.
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